Showroom Photography

Okanagan Hardwood Flooring & Tile Company

I’ve always said I have the best clients, and I really do! I never know how a relationship will grow in the beginning. Since our first shoot though, Steve and Deb have become true friends. It is their genuine interest in people that makes their company such a success. And I’m compelled to help them in their success. See how I’ve done this through showroom photography.


The intent behind showroom photography is to entice the viewer to pay a visit. Easier said then done, of course one way to do this is to create warm and inviting images. However an enticing little trick may be leaving something up to the imagination, such as not showing the entire space. Compared to architectural photography, showroom photography is more similar to shooting products for a few main reasons. First of all, I have to light (with studio strobes) the products which have been carefully displayed. This is done while representing the product true to nature considering colour, texture, and reflective qualities. Also strategic placement of the camera is essential to lead the eye through each photo properly. 

Most commonly showroom photography will be used in marketing tools online, such as website or paid ads. Sometimes overlooked though, is when a business decides to put their favourite photo into a magazine ad or even on a truck or billboard. This is where the demands of quality and attention to detail will really have an important role to play. This is why a professional should be used for all marketing photography, because you want your photography to have legs

Showroom location

In my opinion, they have one of the best showrooms in town, totally worth a visit even if you are not in the market to buy. Please visit my friends at 464 Adams Rd, Kelowna, B.C. or online at 

Project details:
  • Client: Okanagan Hardwood Flooring
  • Category: