Marketing Vs. Advertising & the Why Behind Belief

on 25 April 0 Comment

The Difference Between Marketing & Advertising Let’s define marketing & advertising. Advertising is a function of marketing, but what is marketing? Marketing is understanding why customers are choosing to buy from one business and not another. A smart brand doesn’t do marketing to get more business…

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How to improve your marketing efforts for builders

on 21 February 0 Comment

How to Improve Your Marketing I had a client (marketing director of a reputable building company) ask me if I had any advice on improving their marketing efforts over social media. I said,¬†well yes, since you’ve asked… She was doing what I see many companies doing…

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