Marketing Vs. Advertising & the Why Behind Belief

on 25 April 0 Comment

The Difference Between Marketing & Advertising Let’s define marketing & advertising. Advertising is a function of marketing, but what is marketing? Marketing is understanding why customers are choosing to buy from one business and not another. A smart brand doesn’t do marketing to get more business…

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Photos That Sell Your Project

on 23 January 0 Comment

WHAT KIND OF PHOTOS ARE BEST? One could argue that it’s not the photos that sell the project in the first place. But pause for a second, think about the last chocolate bar you ate. (I’m not going off topic just yet) Do you remember the…

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